Commercialization of Learning Media in the Education Industry: A Systematic Literature Review
Keywords:
aprlynida64@gmail.com, Mufidahidah49@gmail.com, Tatumunawaroh8@gmail.com, Keywords: commercialization of education, digital learning media, EdTech, systematic literature reviewAbstract
The development of digital technology has encouraged the widespread use of technology-based learning media in the education system. Along with these developments, the involvement of industry actors and educational technology (EdTech) companies is increasing, which has given rise to the tendency to commercialize learning media in the education industry. This study aims to systematically examine the forms, characteristics, and implications of commercialization of learning media in the context of education. The method used is Systematic Literature Review (SLR) with reference to the PRISMA guidelines. The data source was obtained from scientific articles published in the 2021–2025 period through the Google Scholar database. From the results of the literature selection process, 7 articles were obtained that met the inclusion criteria and were analyzed in depth. The results of the study show that digital learning media not only functions as a pedagogical tool, but also develops as an economic product influenced by market logic. The commercialization of learning media is characterized by the increasing role of industry actors, efficiency orientation, and competition between educational institutions. Although commercialization encourages innovation and learning efficiency, it also has the potential to shift basic values of education, such as social justice and the function of education as a public service. Therefore, a balance is needed between technological innovation and the maintenance of educational values so that the use of learning media remains oriented towards educational goals.
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